ANNIH Free Essays

The key thought of the annihilator technique is to supplant the issue of settling a non-homogeneous condition with the issue of comprehending a higher request homogeneous condition. The technique is examined in Section 2. 11 of Cottonwood’s book. We will compose a custom article test on ANNIH or on the other hand any comparative point just for you Request Now The more well known interchange approach is talked about in areas 5. 4-5. 5 of Trench’s book. So we start with a short conversation of higher request straight homogeneous conditions with steady coefficients. This is done in Section 2. 7 of Codington, just as segment 9. 2 of Trench, in more profundity and more noteworthy detail. Such profundity isn't essential for our motivations. So think about a condition of the structure y (n) + an-I y+ahoy=O. In view of our involvement in second request conditions, we would normally attempt arrangement of the structure y = erg . In the event that you make a cursory effort of separating and subbing into the condition you will get where urn + an-I urn-l + . +air+AAA, which is as before called the trademark polynomial. The trouble is that now if n 2, the polynomial is of further extent than previously and such polynomials are difficult to factor and discover roots. We don't have accessible the quadratic recipe. There are cubic recipes and quarter equations that are known and used to show up in books, however they are once in a while shown any more and no such equations are accessible for polynomials of degree 5 or higher. So by and by it tends to be exceptionally elusive the underlying foundations of the trademark polynomial. In any case, we can at any rate envision considering the polynomial and finding the roots. When all is said in done there would be various straight and final quadratic elements. The quadratic components may prompt complex roots. Any of these elements may be rehashed and we would then get roots that showed up more than once. Assume there were k particular genuine roots RL , re , ; ark . For each such root, we would have an answer of the structure yes = erg x . At that point there may be a few sets of underlying foundations of the structure a Ð'â ± I;. These would give us sets of genuine arrangements of the structure ex. coos(;x), ex. sin(;x). We found in Chapter 3 that if a root happened twice, we got an extra arrangement of the structure Xerox . This despite everything happens except more is valid. Let me simply offer a definitive expression, which I will offer some logical remarks about later. In the event that a genuine root rig happens times, at that point every one of the capacities XML erg x , for m = O, 1, ; , - ? 1, is an answer. Thus, in the event that the pair a Ð'â ± I; happens times, at that point every 1 of the sets of capacities XML ex. coos(;x), XML ex. sin(;x), for m = O, 1, are arrangements. Along these lines we can record n arrangements of the differential condition. For instance, assume in a difficult we wound up with the considered trademark polynomial p(r) = re (r †2)3 (re + or + 3)2 . At that point v’ the root RL O happens multiple times, the root re 2 happens multiple times, and the pair of roots - ?1 Ð'â ± ii happens multiple times. Subsequently we get as arrangements 1, x, xx , xx , ex. , sex , xx ex. , e-x cost xx), e-x sin( xx), exe-x coos( xx), exe-x sin( xx), giving 11 arrangements on the whole. (Do you perceive how the initial 4 of these arrangements originate from the root RL = O? ) Note that p(r) has degree 11 so the underlying differential condition would have been of request 1 . Since the condition was expected direct, the linearity properties would ensure we could duplicate every one of these 1 arrangements by a subjective steady and add to get numerous arrangements of the first issue. We will see underneath that in all cases that happen, the polynomials will really be anything but difficult to factor and we won't have any motivation to be dampened. With this readiness, we go to a conversation of the annihilator technique for steady coefficient direct differential conditions. All together for the technique to work, the condition to be understood must be of the structure L(y) = f (x), where 1. L is straight with consistent coefficients. . The non-homogeneous term f (x) is an answer Of a homogeneous differential condition M (y) = O, where M is direct with steady coefficients. So the fundamental thought is to plan something for the two sides of the given inhomogeneous differential condition with the goal that the outcome is a homogeneous differential condition and we can do ha ewe definitely realize how to do. Here is an inspirational model: If we separate this condition twice, we get Clearly any arrangement of (1 ) is an answer of (2) (separating the two sides of any obvious condition gives a genuine condition), however not then again (two capacities which fifer by a consistent despite everything have a similar subordinate). Along these lines the general arrangement of (2) will contain all arrangements of (1), along with numerous incidental arrangements. The most effective method to refer to ANNIH, Papers

Quantitative Methods Individual work2 wk2 Assignment

Quantitative Methods Individual work2 wk2 - Assignment Example She has beat her adversary with a doing combating normal of 0.03 hits/at-bat My standards for picking the best player would be founded on the batting normal of the player. The correct player for the grant is the one that has the most elevated batting normal. The best player averagely will be Fran Hayes with a fighting normal of 5.66 hits/at-bat while her adversary Millie Marshall had a normal of 5.59 hits/at-bat. This causes the examination to pick on Fran Hayes is the best player. She has the greatest generally speaking hits/at-bat and, in this way, merits the chance. In any case, a factor that must be joined in this investigation is that Millie Marshall didn't win, yet she records the most noteworthy hits/at-bat during her senior years than Fran Hayes. She is triumphant due to the absolute doing combating normal of her lesser and senior years. Millie Marshall would have been given the grant in the event that it depended on watching the current pattern in hits/at-bat. She records the most elevated fight hits/at â€bat and, accordingly, the current softball crew would depend on her by and large. In the event that the investigation were centered around choosing a player dependent on the doing combating normal of her lesser years, at that point the best player in this setting would in any case be Fran Hayes. This is on the grounds that she records the most elevated batting normal during her lesser years. She has a fighting normal of 3hits/at-bat contrasted with her rival who has 2.66 hits/at-bat. The range at which she beats her rival is 0.34 which is a somewhat noteworthy edge. She was acceptable during her lesser years, anyway right now her rival just beats her by an extremely limited edge of 0.03 which is a slight edge. The choice of Fran Hayes as the reasonable possibility for the grant is as yet sound and great. Fran Hayes had a decent beginning of the game during her lesser years. She appeared to have shown signs of improvement establishment and scholarly the game a lot quicker than her rival. This is on the grounds that her batting normal during the lesser years was very

Earth-Like Planet Discovered essays

Earth-Like Planet Discovered articles Earth-Like Planet Discovered 50 Light Years Away European space experts have found a planet under 50 light years away. This planet has come to be known as a kind of super Earth. It takes just ten Earth days to circle its sun (much like our own) and the outside of the planet is singed by the closeness to the sun. The disclosure of this planet has lead us to find two additional planets in that nearby planetary group made a lot of like our own. Numerous cosmologists not associated with the finding of this planet have started to offer expressions of the extraordinary information that it has brought to them as well as to the world itself. This is the primary planet near the overall size of Earth discovered circling a live star. It is multiple times the size (near that of Uranus) however is as yet rough. Much contention over the issue of the physical make-up of the planet is being talked about by space experts around the world. While the full reaches of life are obscure, life as we probably am aware it couldn't exist on a planet this nea r a star. The revelation of super Earth truly fascinates me. With the chance of other rough planets out there it appears as if it is truly workable for another shrewd types of animal to exist some place known to mankind if not our own system. On the off chance that not canny, at that point at any rate living animals on a planet other than Earth would mix some outrageous measures of push for science and math to be educated in the United States once more. We lost the edge of instruction in these two zones when we beat the Russians to the moon. If we somehow managed to find another planet that was harboring life we would start to race to see who could consider them better and quicker. The structure of the planet would need to be found too. Any planet that can harbor life in whatever conditions would be useful to take a gander at and see much better. There is plausibility of humankind turning out to be to enormous for the planet it is on. In such a case I ... <!

Double Jeopardy Essay Example | Topics and Well Written Essays - 750 words

Twofold Jeopardy - Essay Example All states grasp the idea of twofold danger in their own constitutions and rules. Benton v. Maryland, 395 U.S. 784 (1969) saw the Supreme Court command that all government and state indictments must contemplate the bureaucratic twofold peril proviso. Therefore, all residents notwithstanding the various constitutions followed by the state they live get a similar measure of assurance against the government twofold risk provision (Thomas, 1998). So as to disguise the idea of twofold peril, courts should initially recognize the lawful procedures that require twofold risk assurance. According to The Fifth Amendment, cases that compromised the life or appendage of a guilty party in any case alluded to as capital violations or floggings qualified for twofold risk assurance. The US Supreme Court altered this to incorporate adolescent misconduct, crimes and misdeeds. Twofold peril security just applies to criminal lawful procedures, which are correctional in nature and serve to bring requital and discouragement from criminal conduct. Alternately, it doesn't have any significant bearing to common procedures, which are medicinal in nature coordinated towards remunerating those tormented by the guilty party. Notwithstanding, a guilty party can confront both common and criminal legitimate suits for a similar offense without ignoring the twofold peril claus

Building Sentences With Adverb Clauses (Part Two)

Building Sentences With Adverb Clauses (Part Two) As talked about to some extent one, intensifier statements are subordinate structures that show the relationship and relative significance of thoughts in sentences. They clarify such things as when, where, and why about an activity expressed in the primary proviso. Here well think about methods of masterminding, accentuating, and amending sentences with modifier provisions. Masterminding Adverb Clauses A modifier condition, similar to a standard qualifier, can be moved to various situations in a sentence. It might be put toward the start, toward the end, or every so often even in the center of a sentence. A modifier proviso ordinarily shows up after the principle statement: Jill and I held up inside the Cup-A-Cabana Diner until the downpour halted. At the point when Gus approached Merdine for a light, she put a match to his toupee. As I rearranged submissively out the entryway and down the front advances, my eyes to the ground, I felt that my jeans were loose, my shoes a few sizes excessively huge, and the tears were flowing down either side of an enormous clay nose.(Peter DeVries, Let Me Count the Ways) At the point when a transport slid into a stream only outside of New Delhi, each of the 78 travelers suffocated on the grounds that they had a place with two separate ranks and wouldn't have a similar rope to move to security. Accentuation Tips: At the point when an intensifier proviso shows up toward the start of a sentence, it is normally isolated from the fundamental statement by a comma.A comma is generally redundant when the verb modifier condition follows the primary proviso. A modifier condition can likewise be put inside a principle proviso, as a rule between the subject and action word: The best activity, when youve got a dead body on the kitchen floor and you dont comprehend some solution for it, is to make yourself a decent solid cup of tea.(Anthony Burgess, One Hand Clapping) Accentuation Tip: A qualifier proviso that intrudes on a fundamental condition, as show in the model above, is normally set off by a couple of commas. Diminishing Adverb Clauses Verb modifier statements, similar to descriptive word conditions, can some of the time be abbreviated to phrases: On the off chance that your baggage is lost or obliterated, it ought to be supplanted by the carrier. Whenever lost or crushed, your baggage ought to be supplanted by the carrier. subject action word is Altering Tip: To cut the messiness from your composition, take a stab at decreasing verb modifier conditions to phrases when the subject of the intensifier statement is equivalent to the subject of the primary proviso. Practice in Revising Sentences with Adverb Clauses Change each set underneath as indicated by the directions in enclosures. At the point when you are done, contrast your amended sentences and those on page two. Remember that more than one right reaction is conceivable. (Move the modifier clausein boldto the start of the sentence, and make it the subject of the qualifier clause.)The woodland underpins perpetual fighting, a large portion of which is covered up and quiet, despite the fact that the timberland looks peaceful.(Shift the intensifier statement to a situation between the subject and action word in the principle condition and set it off with a couple of commas.)While he was on moves in South Carolina, Billy Pilgrim played songs he knew from childhood.(Reduce the verb modifier provision to an expression by dropping the subject and action word from the verb modifier clause.)While he was on moves in South Carolina, Billy Pilgrim played psalms he knew from childhood.(Turn the primary fundamental proviso into a verb modifier condition starting with the subjecting combination whenever.)The ocean assembles another coast, and floods of living animals flood against it.(Make this sentence progressively compact by dropping the subject and the action wo rd was from the modifier clause.)Although she was depleted after the lengthy commute home, Pinky demanded going to work.(Move the intensifier statement to the start of the sentence, and make the sentence increasingly brief by lessening the intensifier statement to a phrase.)Clutching his teddy bear, the kid stowed away under the bed since he was alarmed by the lightning and thunder. (Stress the differentiation in this sentence by changing over the primary fundamental statement into an intensifier condition starting with although.)Teachers who battle with clear or threatening personalities merit our compassion, and the individuals who educate without affectability and creative mind merit our criticism.(Omit the semicolon and convert the initial two principle provisos into a verb modifier proviso starting with after.)The storm has passed, and the glimmer floods dump their heaps of sediment into the Colorado River; water despite everything stays in specific places on rimrock, gulch sea shore, and plateau top. At the point when you are done, contrast your overhauled sentences and those on page two. NEXT:Building Sentences with Adverb Clauses (section three) Here are test answers to the activity on page one: Revising Sentences with Adverb Clauses. Despite the fact that it looks serene, the timberland bolsters perpetual fighting, the vast majority of which is covered up and silent.Billy Pilgrim, while he was on moves in South Carolina, played songs he knew from youth. While on moves in South Carolina, Billy Pilgrim played psalms he knew from adolescence. At whatever point the ocean assembles another coast, floods of living animals flood against it. Albeit depleted after the lengthy commute home, Pinky demanded going to work. Terrified by the lightning and thunder, the kid stowed away under the bed, grasping his teddy bear. Despite the fact that educators who battle with clear or antagonistic personalities merit our compassion, the individuals who instruct without affectability and creative mind merit our analysis. After the tempest has passed, and the blaze floods dump their heaps of sediment into the Colorado River, water despite everything stays in specific places on rimrock, ravine sea shore, and plateau top. NEXT:Building Sentences with Adverb Clauses (section three)

How to Find A Variety of High School Argumentative Essay Samples

How to Find A Variety of High School Argumentative Essay SamplesOne of the best things that you can do to help you prepare for an essay is to get a good set of essay writing samples. An essay is one of the most important parts of your high school career. You need to be prepared and if you have a few essay writing samples, you are going to be able to practice before you sit down and write your own.If you are like most students, you probably spend a lot of time studying and practicing with your own essays. The last thing you want to do is start writing essays on topics that you have already covered in class. It is going to make it difficult for you to keep up and finish your assignments. In addition, you will also end up doing some repetitions of the same sentences over again.Therefore, you should look for a variety of different essays that have different styles, opinions, and even writing samples. It will give you a better idea of how to organize yourself and to use your writing skill s. A good essay can greatly improve your writing skills and even help you in your career.At a basic level, all of the essays should start off by discussing a controversial topic. This is not to say that you need to go into great detail about every aspect of the topic, but you should be able to give a general overview of the topic. This should not make the student nervous and should be easy for them to follow.Once the student is ready to begin the essay, they should follow the outline of the topic. They should start by using a thesis statement. They should outline what the purpose of the essay is going to be and the main points they would like to make in their essay.After that, they should then write the first part of the essay. The student should highlight certain information and at the same time, they should talk about the things that they find confusing about the topic. They should also discuss any other aspects of the topic that are important to them.Another good way to get good essay writing samples is to do some research. You can take a class and look at the rules of grammar and how to break those rules in order to avoid using certain types of words. You can also look at a couple of online resources to see how these writers create successful essays.When you are preparing for a good essay, you should remember that it is something that you will have to work at. It takes a lot of time and effort to create a quality essay. Having some essays that show you how to get a good one is a great way to prepare for it.

Comparison Essay for Printed and Online Adverts Essay - 11000 Words

Comparison Essay for Printed and Online Adverts (Essay Sample) Content: A COMPARISON BETWEEN PRINT AND ONLINE ADVERTISEMENT A Dissertation submitted toUniversity Department By Name Course Date ACKNOWLEDGEMENTSTo have come this far, I must recognize that my faith and resilience have been very important virtues. During this journey, many people have encouraged me to hold on and never lose sight of the goal. Therefore, our family, friends, and colleagues were instrumental in the entire journey and are part of this success. Professor ABC, you were my mentor and teacher from the first instance, and your valuable advice, timely guidance, and immeasurable guidance will forever be cherished. You proved yourself as a dedicated and servant master who does not rest until your student reaches their worthy pinnacle of academic success. Thank you ever so much!In addition, the input of other professors, within and outside the department, was also very commendable. Your fervent guidance and inspiration will forever be remembered and emulated. At this p oint, I wish to recognize the help received from Prof. K during the initial stages of the journey, when I would easily have went astray. The work of the participants in this journey was also exemplary. Your input enabled me to learn more than I had imagined. Such was the depth of the insight I got from you that the pages of this document are unable to cover all. Friends and Colleagues, you may not know it, but you have been the strength during this journey. I recall and pride in every support you gave from day one to the end of this treacherous journey. Finally, much appreciation and love goes to my lovely family, for your constant support and affection. My spouse and children have always portrayed their faith in my ability, in ways they know and do not know. My parents too, Mr. and Mr. X have maintained their encouragement from my childhood to date. Thank you! I dedicate this success to you all. TABLE OF CONTENTSACKNOWLEDGEMENTS ABSTRACT INTRODUCTION Background Of Research Concepts And TermsProblem StatementStudy PurposeResearch QuestionsHypotheses Study Significance Chapters Description LITERATURE REVIEWComparison Between Print And Online Advertisement Existing Research On Print And Online Advertisement Literature Review Conclusion RESEARCH METHODOLOGY Research MethodsPresentation Of Findings Interpretation Of ResultsConclusion And Recommendations FINDINGSDISCUSSION Purpose of the Study Procedures Summary of Patterns Recommendations CONCLUSIONREFERENCES APPENDIX ABSTRACTCurrently, the use of the internet is taking over in all segments of the society. Growth of online advertisement is placing a lot of pressure on printed advertisement making the survival of the mainstream media very unpredictable. How does printed advertisement compare to online advertisement, taking into account the digital environment? This paper starts the comparison between the two forms of advertisement. Vahlberg Vivian found out that technology has spurred the usage of media among you ng people such that they spend 7 hours and 38 minutes consuming media (2010). Further findings from this survey were that young people spend a mere 3 minutes of the 458 minutes they spend on media on a daily basis (Vahlberg V., 2010). According to 2004 figures advertising on magazines, newspapers, and business papers, accounts for 40% of media advertising costs while radio and cable television represent 44% of these costs (Vahlberg V., 2010). Online advertisement may represent a small portion, but its growth is the fastest. Ha, L. notes that the US online advertising revenue grew from $1.8 billion to $20 billion between 1998 and 2007 (2008).While studies may suggest that Print advertisement is more effective than online advertisement, the new digital era demands a more thorough analysis of the two medium for a better conclusion. This is with the understanding that online advertisement is growing at a very fast rate. A comprehensive conclusion to this matter may guide on the advertis ers return on investment.CHAPTER 1INTRODUCTIONAdvertisement refers to the process of sending or conveying messages to a target audience to stimulate action. In advertisement, the major aim of the advertiser is to trigger an action. There are different forms of advertisement that companies use to make their products and services known to the public. Some of these includes, print, online, posters and many others. Advertisement is a form of marketing that aims at passing information to the target audience and triggering increased sale. The advertisement industry has continued to change over the years. In yester years, print advertisement took precedent and most of the companies used this channel to reach its target audience. However, this trend is changing as online advertisement is gaining popularity. Therefore, it is necessary to investigate on these differences and similarities between these modes of advertising to get a clear picture on their functionality and the most effective me ans.Background of Existing ResearchMarketing activities have become one of the indispensable parts of the strategies in business. Firms are making full use of marketing strategies to improve their level of competence. Moreover, the outstanding form of communication of marketing has becoming a beneficial trend for gaining customer loyalty and triggering increase of sales. Today, marketers and firms seek to establish excellent and preferable communication mode in attraction, encouragement, and persuasion of audience.Advancement of technology has contributed to change in advertising making it even more complex. Powell et al. (2009) assert that the popularity of advertisement is helpful for corporate brand equity and differentiation in a period. It is common knowledge that the shift from conventional or traditional modes of advertisement to multimedia advertising is significant progress of human civilization. Print advertising before technology was the major and popular venue for advert ising. This form of advertising required the advertiser to buy space in the print media for the ad to be printed (Tabusca, 2012).However, due to the advancement of information technology, there is increased use of electronic or computerized device for advertising such as online advertisement. Statement of ProblemPrint advertising would refer to an advertisement is printed on paper or anything else that would be considered a portable printed medium, be it magazines, newspapers, newsletters, booklets, flyers and direct mail. Both the advertising techniques are currently under pressure in the attempt to remain relevant by competing with each other in the market (Pope, 2003). Both of the advertising strategies have their advertisements are used as source of revenue.On the other hand, online advertisement is a technique that includes various forms of content information mainly from the Internet (Powell, Hardy, Hawkin, MacRury, 2009). Online advertisements are ads, which appear on the Int ernet, while print advertisements are ads that are put in newspapers, magazines, and trade journals. Online advertisement strategies have been noted to be relatively dynamic and aggressive while the print advertisements have been noted to reach a large clientele which portraying the characteristic of a high visual quality (Abadie, Imbens, 2012). Furthermore, online advertising offers convenience for customers to buy products whenever and wherever they are. Additionally, online advertisement is interactive in the sense that the company can communicate immediately with the target customers. Thus, online advertising might brings positive effects on organizations improvement.Even though many organizations might prefer to use online advertisement in recent years, the importance of printed advertising cannot be ignored. Printed advertisements gained a breakthrough in the past as well as offered information and entertainment for customers. Moreover, printed advertising is the cornerstone f or the development of Internet advertising. Consequently, the question about the medium that is more effective and efficient is still a controversial topic, thus interesting to explore by comparing both of them and finding out, which one is more significant and effective.Aim of StudyAlthough the use of Internet advertising has become a trend as marketing and business tools, the widespread use of printed advertising still provides many advantages as well (HanekomScriven, 2002). Therefore, it is a bit complex to determine the most appropriate and effective advertisement medium. Because of that, the main objective of the study is to analyze the difference between printed and online advertising and sum up the most suitable and efficient medium. In order to distinguish the difference, exploring the characteristic of both mediums and presenting the merits of them respectively is important in helping business to choose appropriate advertisement to satisfy their needs and target audience. A ccording to Dreze, Hussherr. (2003), advertising plays a significant role on connecting the advertising message and a brand. To get an accurate picture of the more effective form of advertising it becomes necessary to outline the key differences that set them apart. Through this, it becomes possible to understand the effectiveness of each form of advertising media whether it is online or the traditional method. This exploration is likely to show the direction for companies and further research on choosing appropriate medium platform.1.4 Research questions1. To what extent are the characteristics of online and printed advertisement comparable?2. How different are representations of online and printed advertising in terms of Cognitive, Affectiv... Comparison Essay for Printed and Online Adverts Essay - 11000 Words Comparison Essay for Printed and Online Adverts (Essay Sample) Content: A COMPARISON BETWEEN PRINT AND ONLINE ADVERTISEMENT A Dissertation submitted toUniversity Department By Name Course Date ACKNOWLEDGEMENTSTo have come this far, I must recognize that my faith and resilience have been very important virtues. During this journey, many people have encouraged me to hold on and never lose sight of the goal. Therefore, our family, friends, and colleagues were instrumental in the entire journey and are part of this success. Professor ABC, you were my mentor and teacher from the first instance, and your valuable advice, timely guidance, and immeasurable guidance will forever be cherished. You proved yourself as a dedicated and servant master who does not rest until your student reaches their worthy pinnacle of academic success. Thank you ever so much!In addition, the input of other professors, within and outside the department, was also very commendable. Your fervent guidance and inspiration will forever be remembered and emulated. At this p oint, I wish to recognize the help received from Prof. K during the initial stages of the journey, when I would easily have went astray. The work of the participants in this journey was also exemplary. Your input enabled me to learn more than I had imagined. Such was the depth of the insight I got from you that the pages of this document are unable to cover all. Friends and Colleagues, you may not know it, but you have been the strength during this journey. I recall and pride in every support you gave from day one to the end of this treacherous journey. Finally, much appreciation and love goes to my lovely family, for your constant support and affection. My spouse and children have always portrayed their faith in my ability, in ways they know and do not know. My parents too, Mr. and Mr. X have maintained their encouragement from my childhood to date. Thank you! I dedicate this success to you all. TABLE OF CONTENTSACKNOWLEDGEMENTS ABSTRACT INTRODUCTION Background Of Research Concepts And TermsProblem StatementStudy PurposeResearch QuestionsHypotheses Study Significance Chapters Description LITERATURE REVIEWComparison Between Print And Online Advertisement Existing Research On Print And Online Advertisement Literature Review Conclusion RESEARCH METHODOLOGY Research MethodsPresentation Of Findings Interpretation Of ResultsConclusion And Recommendations FINDINGSDISCUSSION Purpose of the Study Procedures Summary of Patterns Recommendations CONCLUSIONREFERENCES APPENDIX ABSTRACTCurrently, the use of the internet is taking over in all segments of the society. Growth of online advertisement is placing a lot of pressure on printed advertisement making the survival of the mainstream media very unpredictable. How does printed advertisement compare to online advertisement, taking into account the digital environment? This paper starts the comparison between the two forms of advertisement. Vahlberg Vivian found out that technology has spurred the usage of media among you ng people such that they spend 7 hours and 38 minutes consuming media (2010). Further findings from this survey were that young people spend a mere 3 minutes of the 458 minutes they spend on media on a daily basis (Vahlberg V., 2010). According to 2004 figures advertising on magazines, newspapers, and business papers, accounts for 40% of media advertising costs while radio and cable television represent 44% of these costs (Vahlberg V., 2010). Online advertisement may represent a small portion, but its growth is the fastest. Ha, L. notes that the US online advertising revenue grew from $1.8 billion to $20 billion between 1998 and 2007 (2008).While studies may suggest that Print advertisement is more effective than online advertisement, the new digital era demands a more thorough analysis of the two medium for a better conclusion. This is with the understanding that online advertisement is growing at a very fast rate. A comprehensive conclusion to this matter may guide on the advertis ers return on investment.CHAPTER 1INTRODUCTIONAdvertisement refers to the process of sending or conveying messages to a target audience to stimulate action. In advertisement, the major aim of the advertiser is to trigger an action. There are different forms of advertisement that companies use to make their products and services known to the public. Some of these includes, print, online, posters and many others. Advertisement is a form of marketing that aims at passing information to the target audience and triggering increased sale. The advertisement industry has continued to change over the years. In yester years, print advertisement took precedent and most of the companies used this channel to reach its target audience. However, this trend is changing as online advertisement is gaining popularity. Therefore, it is necessary to investigate on these differences and similarities between these modes of advertising to get a clear picture on their functionality and the most effective me ans.Background of Existing ResearchMarketing activities have become one of the indispensable parts of the strategies in business. Firms are making full use of marketing strategies to improve their level of competence. Moreover, the outstanding form of communication of marketing has becoming a beneficial trend for gaining customer loyalty and triggering increase of sales. Today, marketers and firms seek to establish excellent and preferable communication mode in attraction, encouragement, and persuasion of audience.Advancement of technology has contributed to change in advertising making it even more complex. Powell et al. (2009) assert that the popularity of advertisement is helpful for corporate brand equity and differentiation in a period. It is common knowledge that the shift from conventional or traditional modes of advertisement to multimedia advertising is significant progress of human civilization. Print advertising before technology was the major and popular venue for advert ising. This form of advertising required the advertiser to buy space in the print media for the ad to be printed (Tabusca, 2012).However, due to the advancement of information technology, there is increased use of electronic or computerized device for advertising such as online advertisement. Statement of ProblemPrint advertising would refer to an advertisement is printed on paper or anything else that would be considered a portable printed medium, be it magazines, newspapers, newsletters, booklets, flyers and direct mail. Both the advertising techniques are currently under pressure in the attempt to remain relevant by competing with each other in the market (Pope, 2003). Both of the advertising strategies have their advertisements are used as source of revenue.On the other hand, online advertisement is a technique that includes various forms of content information mainly from the Internet (Powell, Hardy, Hawkin, MacRury, 2009). Online advertisements are ads, which appear on the Int ernet, while print advertisements are ads that are put in newspapers, magazines, and trade journals. Online advertisement strategies have been noted to be relatively dynamic and aggressive while the print advertisements have been noted to reach a large clientele which portraying the characteristic of a high visual quality (Abadie, Imbens, 2012). Furthermore, online advertising offers convenience for customers to buy products whenever and wherever they are. Additionally, online advertisement is interactive in the sense that the company can communicate immediately with the target customers. Thus, online advertising might brings positive effects on organizations improvement.Even though many organizations might prefer to use online advertisement in recent years, the importance of printed advertising cannot be ignored. Printed advertisements gained a breakthrough in the past as well as offered information and entertainment for customers. Moreover, printed advertising is the cornerstone f or the development of Internet advertising. Consequently, the question about the medium that is more effective and efficient is still a controversial topic, thus interesting to explore by comparing both of them and finding out, which one is more significant and effective.Aim of StudyAlthough the use of Internet advertising has become a trend as marketing and business tools, the widespread use of printed advertising still provides many advantages as well (HanekomScriven, 2002). Therefore, it is a bit complex to determine the most appropriate and effective advertisement medium. Because of that, the main objective of the study is to analyze the difference between printed and online advertising and sum up the most suitable and efficient medium. In order to distinguish the difference, exploring the characteristic of both mediums and presenting the merits of them respectively is important in helping business to choose appropriate advertisement to satisfy their needs and target audience. A ccording to Dreze, Hussherr. (2003), advertising plays a significant role on connecting the advertising message and a brand. To get an accurate picture of the more effective form of advertising it becomes necessary to outline the key differences that set them apart. Through this, it becomes possible to understand the effectiveness of each form of advertising media whether it is online or the traditional method. This exploration is likely to show the direction for companies and further research on choosing appropriate medium platform.1.4 Research questions1. To what extent are the characteristics of online and printed advertisement comparable?2. How different are representations of online and printed advertising in terms of Cognitive, Affectiv...