Cosmetic Industry Advertising Analysis- Prime focus on L'Oreal Essay

Cosmetic attention Advertising Analysis- Prime focus on LOreal - Essay ExampleLOreal is ace such augmentative company who with their effective advertising campaigns is able to tear consumers from various cultures from all the over, thereby achieving sizable remuneration and in the process becoming the largest cosmetics and beauty company of the world. Among the many industries, the cosmetic industry is an ever expanding unitary, as the desire of the people to carriage as well as feel good has been increasing, irrespective of gender, age, culture, and so forth LOreal Group is able to cater to these segments of consumers by offering products for hair do by, hair colouring, skin care as well as beautifying products in three international brands, namely LOreal Paris, Garnier and Maybelline. One of the samara as well as successful branding cum advertising strategy adopted by LOreal and missed by its competitors is the reaching out to the customers of different countries of the wor ld, across different income ranges and cultural patterns. (finance.mapsofworld.com). That is, kind of of focusing on one country or even a particular continent and one target customer base, LOreal has and is still expanding to newer markets with various products as part of differentiation strategy. LOreal uses different brands to attract different marketsshows no desire to create the world in its own, singular construe (Haig 2006). Importantly, in their trading operations worldwide, LOreal comes up with advertisement campaigns which cater to the local population, even while maintaining an international look. International look in the sense, even if LOreal come up with advertisements catering to the local population featuring local celebrities or models, they make sure that the celebrity or even the model has an non-ethnic international facial features. On the other(a) hand, some international advertisements with international celebrities are also showcased in other countries, wi th the language or piece over dubbed in the local language. In addition, the advertisements are shot by International advertising agencies to confound that look. This can be seen in the key market of India, where LOreal advertisements although have local celebrities like creator Miss World and Indian actress Aishwarya Rai, it projects an international look. Cosmetics major LOreal uses international advertising for its brands like the hair. (Jacob 2002).Thus, it is take a crap that as a result of this transnational approach, LOreal is apparently able to maintain a similar image for all its brands wherever they are sold. (Bogucki and Kredens 2010). While its competitors are now only following LOreals path and are diversifying and entering various markets. That is, these companies mainly catered to the local market and people of particular ethnicity and race, and so their advertising campaigns had a certain market centric look. For example, Shiseido, Japans number one cosmetics com pany and fourth largest in the world, exhibited this behaviour as they mainly focused on the Asia-Pacific region and thereby came up with advertising campaigns that predominantly featured Asian models. However, following the model set by the LOreal, Shiseido also wants to become a global player by showcasing international advertisements as well as local advertisements with international look. We want to become more of a global company like LOreal, says Yoshikuni