Kindle Fire, Amazon’s Strategy Essay

The cremate Fire was released on November 15, 2011 by virago. Its a tablet computer, and its the last version of cauterize up to date. The product Its dimensions are 7. 5 by 4. 7 inches, with a 0. 45 inches of depth. The display is a 7 inches (180 mm) multi-touch color screen with a 600? 1024 pel resolution. Connectivity is through Wi-Fi and USB. The device includes 8 GB of internal storage, which is enough for 80 applications, plus either 10 movies or 800 songs or 6,000 books.According to Amazon the Kindle Fire can run up to 8 hours of consecutive reading and up to 7. 5 hours of characterisation. Lets take a look on the software side. The Kindle Fire runs a customized Android 2. 3 OS. Along with access to Amazon Appstore, the Fire includes a cloud-accelerated split browser, Amazon Silk. The exploiters Amazon digital content is given free storage in Amazon Clouds web-storage platform, 5GB Music storage in Amazon Cloud Drive, and a built-in email application allows webmail (Gmail , Yahoo , Hotmail, AOL Mail, etc. ) to be merged into one inbox.Content formats supported are Kindle put 8 (KF8), Kindle Mobi, TXT, PDF, DOC, DOCX, JPEG, GIF and a lot of others. Why it is an innovative product? And what is the Amazons strategy with the Kindle Fire? Amazon tries to surf on the Kindle success by launching this product way under the market price. Amazon is willing to sell its core tablet device at a loss (one-quarter its list price) and at painfully low margins because it is an efficient point-of-sale storefront. They have 18 million songs, books, movies and television programs.The surprisingly low $199 price point will especially undercut smaller competitors and force more affordable hardware and software economics-even at Apple. Amazon founding CEO Jeff Bezos, express that the Kindle Fire is a service that provides seamless integration to all things Amazon for the worlds largest online retailer. That represents a unique pipeline for marketers, as closely as con tent providers, wanting to connect with consumers on very specific fronts, or any interest. Marketers and content providers can follow consumers in all their movements on the website and adapt all the marketing.Amazons Kindle Fire strategy is designed to bring consumers closer to their main activity, selling things. The Kindle Fire is pre-loaded with a new AmazonLocal daily deals and services which is a good way to stimulate connections between buyers and sellers. Amazon is linked with NBC Universal, Twentieth Century Fox, CBS and others to become a video service like Netflix. Kindle Fires alignment with the Android operating system also puts Amazon in line to do more with Google and its YouTube video service to become a dominant video streaming player.