Price Test Triggers Outrage on Internet :: Essays Papers

wrong Test Triggers Outrage on meshingWill alive(p) suss out become the next trend in e-commerce? Maybe, to unsuspecting consumers, it already is. The internet provides consumers with many shopping reinforcements including the ease and availableness of shopping from home, and the turn a profit of well comparing merchandise and costs at various(a) online retail locations. Dynamic set is a process where retailers (in this case, online) adjust their set according to education straight off related to the purchasing consumer, or the conditions close to them. An example of propulsive determine in the physical world dexterity be the local deep brown shop charging more for hot java in the wintertime. This seems rather harmless, does it non? In e-commerce this kind of price fixedness is worrisome because of the type of information a web localise developer coffin nail retrieve from, or attention deficit hyperactivity disorder to a visitants computer using a var iety of programming tools. thither are few laws or regulations brass the use of the Internet, or protect consumers privacy. This creates a wide open portal for online marketing schemes that take advantage of, or deceive the consumer. David Sheffield, or the working capital Post, writes that amazon.com, one of the leading online retailers, has been implementing a questionable pricing test. Using move technology, Amazon was able to enter an electronic tag into the computer systems of completely their web site visitors. When a consumer visited their web site, it would look for that tag on the visitors system to see if the visitor is a new or vivacious customer. By knowing this, the site would know what prices to display. Though one would depend the repeat customer would benefit from this by getting price breaks, it was rattling just the opposite. Amazon.com was charging higher prices for go customersBill Curry, spokesman for Amazon.com, is quoted as saying the price te st was done to determine consumers responses to different discount levels. However, in an e-mail exchange with a DVDTalk member, an Amazon customer service representative declared I would first corresponding to send along my to the highest degree grave apology for any murkiness or frustration caused by our dynamic price test. Whether it was dynamic pricing, or not, the deeper issue of consumers online privacy placid remains.Amazon.com was able to perform this price test because of a lack of laws regulating e-commerce, and consumer privacy. There are exactly a few laws now pertaining without delay to Internet related issues, and most of these are state laws, not national.Price Test Triggers Outrage on Internet Essays PapersPrice Test Triggers Outrage on InternetWill dynamic pricing become the next trend in e-commerce? Maybe, to unsuspecting consumers, it already is. The Internet provides consumers with many shopping advantages including the ease and availability of sh opping from home, and the benefit of easily comparing merchandise and prices at various online retail locations. Dynamic pricing is a process where retailers (in this case, online) adjust their pricing according to information directly related to the purchasing consumer, or the conditions around them. An example of dynamic pricing in the physical world might be the local coffee shop charging more for hot coffee in the wintertime. This seems rather harmless, does it not? In e-commerce this kind of price fixing is worrisome because of the type of information a web site developer can retrieve from, or add to a visitors computer using a variety of programming tools. There are few laws or regulations governing the use of the Internet, or protecting consumers privacy. This creates a wide open door for online marketing schemes that take advantage of, or deceive the consumer. David Sheffield, or the Washington Post, writes that Amazon.com, one of the leading online retailers, has been implementing a questionable pricing test. Using advanced technology, Amazon was able to place an electronic tag into the computer systems of all their web site visitors. When a consumer visited their web site, it would look for that tag on the visitors system to see if the visitor is a new or existing customer. By knowing this, the site would know what prices to display. Though one would think the repeat customer would benefit from this by getting price breaks, it was actually just the opposite. Amazon.com was charging higher prices for returning customersBill Curry, spokesman for Amazon.com, is quoted as saying the price test was done to determine consumers responses to different discount levels. However, in an email exchange with a DVDTalk member, an Amazon customer service representative stated I would first like to send along my most sincere apology for any confusion or frustration caused by our dynamic price test. Whether it was dynamic pricing, or not, the deeper issue of consumers online privacy still remains.Amazon.com was able to perform this price test because of a lack of laws regulating e-commerce, and consumer privacy. There are only a few laws now pertaining directly to Internet related issues, and most of these are state laws, not national.